Resources Library by ANA

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020

Author: Minh Nguyen

Company: Google

September 15, 2020

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008

Author: ESOMAR B.V.

March 1, 2008

Drinking under the influence

With the explosion of digital screen media over recent years, there is a need for these new media owners to be accountable and understand how the screens work. This paper presents research solutions to enable ambient media companies to launch their...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Liz Landy, Sarah Gale

Company: Ipsos MRBI

June 20, 2003

Streaming media on the Web

In March 1999, Millward Brown Interactive conducted the first test ofStreaming Media on behalf of RealNetworks and their client 800.com.The results showed a very strong and statistically significant increase inad awareness and brand awareness for...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Nigel Hollis, Susan Blank

Company: KANTAR TNS Malaysia

November 1, 2000

Using consumer panels in media research

This paper examines two distinct but related hypotheses: advertising does have short term effects; and incremental exposures do have incremental effect. This paper aims at tracking the effects of TV and press on the purchase of brands by an upmarket...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Ravi Moorthy, Praveen Tripathi

October 20, 1998

The Family Circle study of schedule impact

In 1991 The New York Times Company Women's Magazines released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp's POS Information Services Division, which had...

Catalogue: Seminar 1993: Competition In Publishing

Author: Rebecca M. McPheters

June 15, 1993

Use of scanner data to measure the effects of magazine advertising and frequency on product volume

About a year ago, we released the Family Circle Study of Print Advertising Effectiveness. This was the first fruit of a joint effort begun two years earlier with Citicorp’s POS Information Services Division, which invested approximately...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Rebecca M. McPheters

June 15, 1992

New measures of advertising effectiveness

This paper describes the work undertaken by Family Circle magazine, in conjunction with Citicorp POS Information Services, and Simmons Market Research Bureau, to measure the effects of magazine advertising on the sales volume of advertised products....

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Rebecca M. McPheters

June 15, 1991

The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity

Germany was and still is a print media market. How much longer, if at all, will it remain a print media market? Their pattern of advertising expenditures varied only marginally during the two decades before 1985 the beginning of private commercial TV...

Catalogue: Seminar 1991: Publishing For An Optimal Product

Author: Rolf Speetzen

June 15, 1991